creative director/art
creative director/art
There are few things in sport more joyous or rare than acing a hole-in-one. But, one amateur in particular, ESPY ‘Best Play’ Award nominee Michael Block, had recently done just that with his epic and much talked about hole-in-one at the PGA Championships.
The “Ultra Hole” Challenge: a 90 shot, 90 yard live-stream event that gave fans the chance to win rounds of golf for life if Mike Block could defeat the odds, and sink his second hole-in-one
of the season.
The “Ultra Hole Challenge” introduced a novel approach to fan engagement by transforming a live sporting event into an interactive experience. The gamification element, allowing fans to predict the winning shot that elevated viewer participation beyond traditional passive consumption.
silver - clios sports/partnerships and sponsorships
silver - media innovation awards/best in experiential